2022-Present Icon
| < 2022 Association | 2022-Statement > |
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The Cleveland Cavaliers returned to the court for the 2022-23 season outfitted in new threads that feature the team’s refreshed brand identity introduced earlier in the summer of 2022. Cavaliers Creative Director and internationally renowned contemporary artist Daniel Arsham oversaw the design process for the Cavs Nike Collection that includes the Association (white), Icon (wine) and Statement (black) core uniforms. The three jerseys will be worn on rotational basis beginning in the upcoming 2022-23 season.
The updated brand identity and logo collection was created to reflect today’s Cavs, a young and talented team defining a new era for the franchise. The new look brings back the reflective, shiny, proper Cavaliers Gold that originated in the early 80’s and re-emerged in the details of the 2003-10 uniforms. The new “CLEVELAND” wordmark is featured in gold on the chest of the wine Icon uniform and the primary “Cavs C” logo can be found of the left shorts panel. |
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Cedi Osman |
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The new “CLEVELAND” wordmark is featured in gold on the chest of the wine Icon uniform and the primary “Cavs C” logo can be found of the left shorts panel. |
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SHINY GOLD.ATOMIC 79 GOLD.CAVALIERS GOLD.
It’s time to introduce a refreshed and updated brand that reflects today’s Cavaliers. Our city and fan base have embraced this new generation of talented young players and, as we enter a new era of Cavs basketball, it is time to give them a mark of their own.
The primary icon “Cavs C” remains the most emphasized logo. Worn on the jerseys and displayed at center court during the 2016 championship era, this evolved rendition of the “Cavs C” features an updated Cavaliers Gold.
The Global “Shield” logo is an evolved icon from its original version introduced in 2017. The icon features the updated Cavaliers Gold and the reduction of the sword
The secondary logo features the same typeface as the 2017-22 wordmark, with the inclusion of an evolved “V net” in homage to Cavs 80s era, and an in-line detail reminiscent of the 90s Cavs logo
Pulled directly from the secondary logo, the partial “V Net” logo, when set aside, displays visual representations of the Larry O’Brien trophy. This logo is a nod to the Cavs 80s visual identity, and an aspiration icon to compete at a championship level both on and off the court.
dcass | 
January 3, 2023 10:41 am