Cavaliers Reveal New Logos

The Cavaliers have introduced an updated logo collection that will launch in the upcoming 2017-18 season that simplifies and modernizes the look of the Cavaliers brand. The Cavs worked with Nike, Inc. on the new designs to infuse the most popular existing features of the franchise’s brand identity with new designs that reflect the progress and success of the team and organization.

The Cavs collaborated with the design team at Nike, who will become the NBA’s official uniform provider for the 2017-18 season, to create a logo suite that will complement the look of the new Cavaliers uniforms which will be unveiled later this summer. In addition, as part of a recently announced partnership between the Cavaliers and Goodyear Tire & Rubber Company, Goodyear’s iconic Wingfoot logo will appear on the Cavs player jerseys.

The new Cavaliers logos will carry forward both the popular “C-Sword” and “C” logos from previous years, as well as the original expression of Cavaliers Wine & Gold, the team’s first colors in their inaugural 1970 season, which were re-introduced in 2010-11. Navy remains a complimentary color, while black is officially introduced as a new and permanent addition to the Cavaliers color palette. Black is a nod to the historic turning point in the 2016 NBA Finals when the Cavs wore their black-sleeved uniforms in games 5 and 7 of the NBA Finals when they beat the Warriors in Golden State. The Cavaliers were the first team in NBA history to overcome a 3-1 deficit en route to winning the NBA Championship.

The new logo collection also includes a new wordmark, a new secondary shield logo, and a new global shield logo.

Cavshistory.com will be updated over the summer to reflect the new era.

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| | datetime May 31, 2017 6:26 pm | comments Comments (0)

Cavs Win 3rd Straight Eastern Conference Championship

Cavaliers 135, Celtics 102 (Cavaliers win series 4-1)

LeBron James, Kevin Love and Kyrie Irving jumped on the Celtics right away. They scored a franchise playoff record 43 points in the first quarter. It was a wrap early.

James, en route to 35 points, passed Michael Jordan for the most points in NBA playoff history. Irving had 24 and Love had 15 and 11 rebounds. Deron Williams came off the bench to score 14 points.

The Cavs never trailed, building a lead of 39. They were up by at least 30 points for most of the second half. They shot 56% from the floor and made 19 three-pointers.

With the win the Cavs get another chance at the Warriors. It’s the third straight season that the two squads have matched up in the Finals.

This is the Cavs 3rd Eastern Conference Championship and 4th overall

| | datetime May 25, 2017 5:48 pm | comments Comments (0)